TIPS ON WRITING

ATTRACT ATTENTION

With the first three words set in BOLD CAPS (see sample).

BE SPECIFIC

Be sure to begin the advertisement text with bold letters i.e. for cars begin with the model, for vacancies the position or properties with location. Easier & quicker for readers to locate the Advertisement.

GIVE THE READERS THE INFORMATION THEY NEED

Do include all selling descriptions, i.e. : color, size, brand or model, special features, description of responsibilities, qualifications, age, benefits etc to gain readers interest.

INCLUDE THE PRICE

Indicate the price of the services/ products or the salary offered for the vacancy. Readers are keen to know whether it is within their requirements.

SHORT-FORMS

Click here for acceptable short-form references.

WHO, WHEN AND WHERE
TO CONTACT YOU

Indicate how to respond - provide the name of the contact person, home/ office phone number or hand phone number and specified time to call. Ensure you are around when the phone rings. Include an e-mail address if necessary.

PLACE YOUR ADVERTISEMENT IN
THE CORRECT CLASSIFICATION

The readers will notice your advertisement easily.

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