TIPS ON WRITING
Whether you are hiring a staff, selling the family car or
searching for a lost pet, it is important to construct a well-written and informative advertisement.
- Attract Attention -
with the first three words. They are set in BOLD
CAPITALS. (see sample)
- Be Specific -
Be sure to begin the advertisement with bold letters of the car model, position of the vacancy or
location of the property.
It helps readers to notice the advertisement quickly and easily.
- Give the Readers Information -
Do include all selling descriptions,
ex : color, size, brand or model, financing, special features, description of
responsibilities, qualifications, age, benefits etc to gain readers' interest.
- Include the Price - Indicate
the price of the services/ products or the salary offered for the vacancy. Readers are
keen to know whether it is within their requirements.
- Short-forms - Click
here for acceptable short-form references.
- Who, When and Where to contact you -
Indicate how to respond - provide the name of the contact person, home/ office phone
number or hand phone number and specified time to call. Ensure you are around when the
phone rings. Include an e-mail address if necessary.
- Place Your Advertisement in the Correct Classification -
The readers will notice your advertisement easily.
|
